Too often, the concept of “marketing” scares businesses and entrepreneurs away from reaching their potential. Sure, marketing can be expensive and time-consuming. But it doesn’t have to be. With a little creativity and planning, it can be seamless and affordable! Check out the full article by Constant Contact here.
The following is the condensed, meat-and-potatoes version…
- Create an Elevator Pitch: You should be marketing all the time — wherever you are. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.
- Leverage Your Community: You don’t have to think big when it comes to your marketing efforts. Think locally. Get to know your ideal customer and think about how and where they spend their time. Then search for opportunities to get in front of your customer with your marketing message.
- Collaborate: Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.
- Network: We’re a huge fan of networking. We don’t think there is any better way to build a business than to get out there, shake some hands, and get to know people.
- Give a Speech: A lot of people hate public speaking. However, there are many organizations looking for qualified, subject-matter experts who can present to their groups. You don’t have to be a pro as long as the information you share is helpful to the audience, and it’s great for your credibility as a band or service.
- Create a Buzz: Think outside of the box. Whether it’s an event, cause, or campaign, be creative to generate viral-ability. If it’s worthy of a”share” then it will get shared, take advantage of the opportunity for other’s to spread your message.
- Ask for Referrals: Don’t be shy about asking for customer referrals. Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.
- Build Relationships: It is a lot less expensive to keep a customer than it is to get a new one. Make your communications informative and helpful – something your customers will look forward to receiving.
- Offer Coupons: Coupons are a good way for many businesses to attract new customers. Research shows that people will go out of their way to use a coupon, proving that this method is successful in expanding your customer base.
- Give it Away: If someone has the opportunity to experience your product or service, chances are they will want to purchase more. Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first.
Think about these concepts with your business or organization, think critically and with intent. Budgets shouldn’t define your marketing reach, there’s a lot you can do without spending loads of time and money!